Advice to my younger self... Failing is winning - that all of the moments that might have seemed like the end of the world, will teach me and mould me into who I am today.
Hmmm. Tricky to choose a thing I love the most, as there are so many aspects of being an entrepreneur that’s rather fantastic (not that there isn’t a boatload of challenges too). Most importantly, being an entrepreneur means I can spend every day working on my passion project, and watch it grow from an idea to an actual, bona fide business where the amount of effort and attention that I put into it equals what I get out at the end of the day. The joy of knowing that someone will purchase a set of Nightire PJs, wear it to bed and have the best night’s sleep in it, is the ultimate win.
I unfortunately haven’t donned a pair of heels in London much apart from for the odd polo match or wedding, even though I used to live in stilettos and pencil skirts during the corporate years, so my go-to power outfit nowadays is whatever stylish little ensemble makes me feel on top of the world that day, partnered with my favourite pair of Stan Smiths.
Failing is winning- that all of the moments that might have seemed like the end of the world, will teach me and mould me into who I am today. Also, to always go with my gut.
There have been many happy moments in my career as a marketing and brand manager so far - from implementing multi-million dollar campaigns, working with inspirational influencers and presenting marketing plans to leaders of international brands such as Gillette and Oral B, to helping small brands grow and creating valuable partnerships. Most of all though, I’m very proud of creating Nightire and taking it from an idea to the brand that it is today.
I swear by a good face mist and use it every morning when I wake up to put some moisture lost over night back into my skin, after applying make-up, and during the day when I need a lift, especially during winter months. My current favourite is Emma Hardie Plump & Glow Hydrating Facial Mist. It smells like a bed of roses.
I think it is the good ol’ work/life juggling act. Women are expected to do and be it all, and often that drive to succeed in all aspects of life comes from within, but most of the time we find ourselves, begrudgingly, in the difficult position of having to hold down a full-time job, buy the groceries, organize all family social activities, make sure the kids are sorted, cook & clean… you get my drift. It’s the reason why anxiety and insomnia are two of the major illnesses among women worldwide.
There are so many aspects of being an entrepreneur that’s rather fantastic (not that there isn’t a boatload of challenges too).
1) Put yourself out there- the old adage of ‘It’s not what you know, it’s who you know’ is well-used for a reason… network, be friendly and open to opportunities, and when someone opens the door for you, be ready to dive right in. 2) Be inquisitive and always keep broadening your skills base- even if you take on a random hobby or start a course that is completely unrelated to what you do, do something that will help you grow as an individual. I’m learning to speak Swedish at the moment, have done a professional Make-up degree and am currently doing a qualification in Google Adwords- all not really relevant for my day job but these little eccentricities, if you will, are what make people (recruiters) sit up and take notice. 3) Always document your successes- especially the measurable ones. People want to know what you have accomplished, how much you have saved the company, how much you have made for the company, and how quickly.
I don’t really have one- there are many women in the public eye who impress me on a daily basis for a variety of reasons, but no one person that I aspire to be like.
I love Sheerluxe, Emerald Street, GOOP, Refinery29 and The Skimm, which keep me up to date on all things news, fashion, London hotspots, health etc. I’ve gone a bit off magazines and prefer to stick to books, but I do try to pick up a Stylist and TimeOut every week if possible. Blogs: LoveTaza is my absolute favourite and makes me want to move to NYC every other day. Cup of Jo is another blog that I try to read almost daily- the content is real, approachable and always fresh.
My iPhone, of course. I dropped it in the loo a few months ago and honestly thought my world had come to an end!
Maybe it wasn’t at work… Ah, I’d like to think I do so on a daily basis, and I think many decisions and calls that you have to make as a brand owner can be classified as fearless, but a big one for me was throwing caution to the wind and moving to London from sunny South Africa about 2 years ago with my husband for a life of adventure.
I have taken all notifications for social media off of my phone, so can practice some restraint in terms of getting too caught up in that world I do love relaxing with friends, and am quite lucky that most of them are happy to indulge my foodie inclinations to try get to every interesting eating and drinking spot in London. Also! Travelling is a big one- my hubs and I try get away once a month to clear out heads of the city life, which is a FANTASTIC way to get some perspective.
I would love to be a TV presenter. I studied drama and did loads of public speaking as a youngster, so have always loved speaking in front of people and entertaining folks. Maybe one day…