Fake boobs, fake hair, fake eye lashes, fake tan, fake followers, fake likes, fake news… ever wondered how many interactions throughout your day involves something fake?
I actually tried hair extensions for the first time this year, not that anyone really noticed, but I felt different with them. I had them to make my hair look thicker. Sounds really silly, as my hair isn’t falling out, it’s just hair, but if you stare at something long enough you begin to see it’s faults. If you’re mindlessly scrolling instagram and see perfection, you then want it. I didn’t really imagine getting hair extensions would have any affect on me. But it did. I felt strangely more confident, in a L’oreal advert kind of way (Imagine that for six months!), but then it left me with a feeling of ‘not very me’. After six months, I was desperate to get them out, but then I felt naked, I wondered who would notice and if people would pay less attention to me now my hair had gone – not actually gone, just fake gone. But, so it seems, this was all my head, the narcissistic part of my brain, which I/ we have only strengthened since the evolution of instagram. Wanting to look nice and being bothered about your appearance isn’t a new concept, but instagram has merely accelerated the perceived perfectness of this. The boundless limits to living your entire #bestlife (not just your hair!) to being as close to perfection as possible.
Was fake hair just the start I thought… What next?! Fake grass it turns out. That’s a side note.
With more bloggers and people in the public eye buying followers and likes to appear more influential (Ahem Kim Kardashian) it’s now been reported that it’s extended to faking sponsorship deals, #AD when they’ve just purchased the items themselves and pretended they’re in a partnership. This is also known as fraud.
There is an underlying lack of identity surrounding people today, the average person doesn’t want to be average, and they don’t have to be, instagram has opened up a world where everyone has the chance to portray anyone they want to be. And that’s just it, you can be anyone you desire, but only on the outside.
Authenticity is skin deep and the people who are viewers and not participators in this perceived popularity and perfectionist competition will prevail. The big brands supporting lots of these so-called influencers will eventually understand they can’t just be about numbers, and to truly connect to an audience they must look at finding people with a real and purposeful connection to their brand values.
I personally can’t wait for instagram to introduce the no likes display under images. I believe good people and good branded content will always rise to the surface, and demonstrate that an authentic connection is really the only thing we want from one another all along.
Off to sit on my fake lawn.