It’s refreshing to see large corporations like Diageo taking on small indie agency’s, we’re pleased that our agency Twenty-Nine London is part of this new wave of talent coming through. As we see consumer trends changing and technology aiding the rapid growth of how brands are now able to interact with their customer, it begins to open up a new lease of life for entrepreneurial minded agency’s to act quickly and be adaptable for these large corporations.
With more independent agency’s starting up it opens the door for collaboration which can only be a good thing for the brands. Accessing the best people for the best prices, who can deliver top quality work quickly and efficiently.
The lines are firmly blurring in the brand marketing agency space right now, but with change comes great growth so I’m excited to see more opportunities up for the small guys.